Startup & Career Direction
Startup & Career Direction
Startup & Career Pivots
Cofounder Decisions
Cofounder Decisions
Cofounder Decisions
Control & Ownership
Control & Ownership
Control & Ownership
High Stakes Decision Support for Founders and Builders
Cofounder or Solo? Raise or bootstrap?
Control or Growth? Pivot or Stay the Course?
These aren't just strategy questions, they're identity questions.
High Stakes Decision Support
for Founders and Builders
Solo-Found or Cofound? Raise or bootstrap? Control or Growth? Pivot or Stay the Course?
These are not just strategy questions.
They are identity questions.
Book a session
Book a session
For decisions that need more than startup strategy…
For decisions that need more than startup strategy…
A 60 min session for decisions where the business implications and the human stakes are tangled together.
A 60 min session for decisions where the business implications and the human stakes are tangled together.
Limited Pro Bono Spots..
Limited Pro Bono Spots..
Limited Pro Bono Spots..
Limited Pro Bono Spots..
Limited Pro Bono Spots..
A few TOPICS
A few TOPICS
Crossroads & Pivots
Looking to pivot your business or career? Disengagement and misalignment are signals to read to get on the right path.
Fundraising Strategy
See the different futures a raise creates: what capital fits, how different investors will shape your company, and how to build momentum to close.
Cofounder Conflict
Unaddressed tension can turn into power struggles fast. We’ll read the signals early and decide what needs to be protected, renegotiated, or exited.
Team, Trust & Control
At the early stages, your key employees play an outsized role in your success. Hiring slow and firing fast can be hard.
"
I can't imagine anyone more knowledgeable, helpful, or experienced in this space. I received a ton of helpful advice and suggestions, and my mind has been gnawing on 5-6 of the suggestions constantly since. She is obviously very experienced, and I felt like she had heard all of my questions 20 times before, and thought them all through 20 times before, and winnowed the chaff to give me a pearl of wisdom.
— John Giddens, MD & Founder
"
I had an AWESOME session with Vas - she's kind and listens deeply, asks insightful questions and gives you honest feedback. Honestly, it felt like the clarity I really needed. She helped me take a step back and reevaluate where my startup's at, offering both real support and practical next steps. I walked away feeling energized and with a new sense of direction. She totally gets the struggles and gave me the right kind of guidance to push forward. Can’t recommend her enough!
— Amrithi Mani, Founder
"
Vas was super illustrative and dove right into that sorry spot which was niggling at me the most. And then we just smashed that out of the way. Spontaneously gave me very pointed advice about all the questions around types of funds how I should be thinking about my fundraising strategy based on my intended outcome. It made a ton of sense! Definitely has extensive experience navigating this space! Super value add.
— Sharmaine Tan, Founder
"
I can't imagine anyone more knowledgeable, helpful, or experienced in this space. I received a ton of helpful advice and suggestions, and my mind has been gnawing on 5-6 of the suggestions constantly since. She is obviously very experienced, and I felt like she had heard all of my questions 20 times before, and thought them all through 20 times before, and winnowed the chaff to give me a pearl of wisdom.
— John Giddens, MD & Founder
"
I had an AWESOME session with Vas - she's kind and listens deeply, asks insightful questions and gives you honest feedback. Honestly, it felt like the clarity I really needed. She helped me take a step back and reevaluate where my startup's at, offering both real support and practical next steps. I walked away feeling energized and with a new sense of direction. She totally gets the struggles and gave me the right kind of guidance to push forward. Can’t recommend her enough!
— Amrithi Mani, Founder
"
Vas was super illustrative and dove right into that sorry spot which was niggling at me the most. And then we just smashed that out of the way. Spontaneously gave me very pointed advice about all the questions around types of funds how I should be thinking about my fundraising strategy based on my intended outcome. It made a ton of sense! Definitely has extensive experience navigating this space! Super value add.
— Sharmaine Tan, Founder
client TESTIMONIALS
Vas built and scaled two different companies to acquisition—raising $2M+, growing teams to 228+ employees, and $3M+ in Revenue. Along the way she’s worn every hat—from solo to co-founder, from fundraising to selling, from the startup grind to lifestyle business. She excels in high-stakes, resource-scarce environments, helping founders navigate the trenches and define success on their terms.
She also knows the darker side of building: hostile startup tensions, burnout, control struggles, and the identity crash that can come when the company you built no longer feels engaging. Today, she helps founders navigate the high-stakes fork points where strategy, fear, identity, and alignment are tangled together.
Read Full Bio
Vas built and scaled two different companies to acquisition—raising $2M+, growing teams to 228+ employees, and $3M+ in Revenue. Along the way she’s worn every hat—from solo to co-founder, from fundraising to selling, from the startup grind to lifestyle business. She excels in high-stakes, resource-scarce environments, helping founders navigate the trenches and define success on their terms.
She also knows the darker side of building: hostile startup tensions, burnout, control struggles, and the identity crash that can come when the company you built no longer feels engaging. Today, she helps founders navigate the high-stakes fork points where strategy, fear, identity, and alignment are tangled together.
Read Full Bio
Speaking & Teaching
Speaking & Teaching
Recurring Guest Speaker, University of Florida
Recurring Guest Speaker, University of Florida
For 4 consecutive years, Vas has been invited to speak in the University of Florida's Principles of Entrepreneurship program — sharing her story of leaving investment banking for Nairobi, building companies across two continents, and what it actually takes to bet on yourself.
For 4 consecutive years, Vas has been invited to speak in the University of Florida's Principles of Entrepreneurship program — sharing her story of leaving investment banking for Nairobi, building companies across two continents, and what it actually takes to bet on yourself.
For 4 consecutive years, Vas has been invited to speak in the University of Florida's Principles of Entrepreneurship program — sharing her story of leaving investment banking for Nairobi, building companies across two continents, and what it actually takes to bet on yourself.
Startup africa.ai
Startup africa.ai
Demo Day Accelerator Pitch,
Founder & CEO of africa.ai
Demo Day Accelerator Pitch,
Founder & CEO of africa.ai
Less than 1% of applicants were selected for Norrsken Accelerater in Stockholm, Sweden. Vas's startup, africa.ai, was one of the finalists to receive a $100,000 investment and a 3-month intensive live training culminating in a Demo Day.
Less than 1% of applicants were selected for Norrsken Accelerater in Stockholm, Sweden. Vas's startup, africa.ai, was one of the finalists to receive a $100,000 investment and a 3-month intensive live training culminating in a Demo Day.
Less than 1% of applicants were selected for Norrsken Accelerater in Stockholm, Sweden. Vas's startup, africa.ai, was one of the finalists to receive a $100,000 investment and a 3-month intensive live training culminating in a Demo Day.
Facing a Hard Decision Point?
Sometimes a single conversation can clarify tradeoffs and open new directions.
© All right reserved . 2026
© All right reserved . 2026
© All right reserved . 2026
© All right reserved . 2026